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Ser Kokayi is an Atlanta-based hip-hop artist and entrepreneur who draws inspiration from R&B artists Brent Faiyaz, PARTYNEXTDOOR, and The Weekend. In his 2021 album Who Do You Run To?, Ser provides a deeply poetic approach to discussing introspective and political topics. Ser invites his listeners to participate in the conversation by delivering evocative lyrics and adapting a rhythmically diverse catalogue.